عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Rajeev,Batra,John G.Myers,David A.Aaker
Title Proper
Advertising Management
EDITION STATEMENT
Edition Statement
5Th edi
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
N.j
Name of Publisher, Distributor, etc.
Prentice-Hall
Date of Publication, Distribution, etc.
1996
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XII,754P :Illus,Tables,Diagrames
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliographies
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising
OTHER CLASS NUMBERS
Class number
659
.
1
,
B334a
,
1996
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Batra,Rajeev
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Batra,Rajeev
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Myers,John G.
