عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler
Title Proper
The marketer's guide to public relations in the 21st century
.PUBLICATION, DISTRIBUTION, ETC
Date of Publication, Distribution, etc.
2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 287 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 273-277) and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Corporations, Public relations
Entry Element
Marketing, Management
Entry Element
Public Relations
Entry Element
Marketing public relations
OTHER CLASS NUMBERS
Class number
659
.
2
H
313
m
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Whalen, Patricia T.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Harris, Thomas L.,1931-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler
