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Cases in advertising and communications management
پدید آورنده
Stephen A.Greyser;with the collaboration of Robert J.Kopp
موضوع
Advertising-United States-Management-Case studies.
رده
کتابخانه
Library of Faculty of Management of Tehran University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
88003575
-
88000245
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Stephen A.Greyser;with the collaboration of Robert J.Kopp
Title Proper
Cases in advertising and communications management
EDITION STATEMENT
Edition Statement
3rd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
N.j
Name of Publisher, Distributor, etc.
Prentice-Hall
Date of Publication, Distribution, etc.
1992
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XVII,681P. :ILL
GENERAL NOTES
Text of Note
يادها ي رتكد يارخفريم ي
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising-United States-Management-Case studies.
OTHER CLASS NUMBERS
Class number
659
.
1
,
G845c
,
1992
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Greyser,Stephen A.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Greyser,Stephen A.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Kopp,Robert J.
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