عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
James F.Engel,Martin R.Warshaw,Thomas C.Kinnear
Title Proper
Promotional strategy:Managing the marketing communications process
EDITION STATEMENT
Edition Statement
5th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
Irwin
Date of Publication, Distribution, etc.
1994
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XV,624P. :ILL
GENERAL NOTES
Text of Note
يادها ي رتكد يارخفريم ي
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing.
OTHER CLASS NUMBERS
Class number
658
.
8
,
E57p
,
1994
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Engel,James F.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Engel,James F.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Warshaw,Martin R.
