عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Don E.Schultz,Stanly L.Tannenbaum,Robert F.Lauterborn
Title Proper
Integrated marketing communications
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Illinois
Name of Publisher, Distributor, etc.
NtC Business Books
Date of Publication, Distribution, etc.
1993
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XVII,218P. :ILL
GENERAL NOTES
Text of Note
يادها ي رتكد يارخفريم ي
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index
TOPICAL NAME USED AS SUBJECT
Entry Element
Communication in marketing.
OTHER CLASS NUMBERS
Class number
658
.
802
,
S387i
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Schultz,Don E.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Schultz,Don E.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Tannenbaum,Stanley I.
