عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
William G. Zikmund,Michael d.Amico
Title Proper
Effective Marketing : Creating and keeping Customers
EDITION STATEMENT
Edition Statement
2 nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Ohio
Name of Publisher, Distributor, etc.
South Western
Date of Publication, Distribution, etc.
1998
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XXXII , 555 P . : ILL,)Som col(
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing
OTHER CLASS NUMBERS
Class number
658
.
8
,
Z68e
,
1998
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Zikmund , William G .
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Zikmund , William G .
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
D'Amico , Michael
