عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780470319925 (pbk.)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Micael Dahlen, Fredrik Lange, Terry Smith
Title Proper
Marketing communications
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
p. cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
OTHER VARIANT TITLES
Variant Title
a brand narrative approach
TOPICAL NAME USED AS SUBJECT
Entry Element
Communication in marketing
Entry Element
Branding (Marketing)
OTHER CLASS NUMBERS
Class number
658
.
802
,
D131m
,
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Lange, Fredrik.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Dahleجun, Micael.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Micael Dahlen, Fredrik Lange, Terry Smith
