عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415251266 (hbk.)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Iain MacRury
Title Proper
Advertising
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 318 p.
SERIES
Series Title
Routledge introductions to media and communications
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [289]-314) and index.
CONTENTS NOTE
Text of Note
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising
OTHER CLASS NUMBERS
Class number
659
.
1
,
M174a
,
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
MacRury, Iain.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Iain MacRury
