عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780765622600 (pbk. : alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Donald W. Jugenheimer and Larry D. Kelley
Title Proper
Advertising management
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
vii, 222 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising, Management
Entry Element
Advertising
Entry Element
Advertising, Case studies
OTHER CLASS NUMBERS
Class number
659
.
1
,
J93a
,
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Kelley, Larry D.,1955-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Jugenheimer, Donald W.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Donald W. Jugenheimer and Larry D. Kelley
