عنوان
پدید آورنده
موضوع
رده
HF 5823 .H185 2005
HF
5823
.
H185
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0761941533
(Number (ISBN
0761941541 (pbk.)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Chris Hackley
Title Proper
Advertising and promotion : communicating brands
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;
Name of Publisher, Distributor, etc.
Sage Publications,
Date of Publication, Distribution, etc.
2005
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
264 p. : col. ill
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [239]-246) and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising.
Entry Element
Advertising--Social aspects.
Entry Element
Sales promotion.
Entry Element
Advertising--Brand name products.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5823
.
H185
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Hackley, Christopher E.
