عنوان
پدید آورنده
موضوع
رده
P 96 .A83 W55 2009
P
96
.
A83
W55
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781405155663 (hbk. : alk. paper)
(Number (ISBN
1405155663 (hbk. : alk. paper)
(Number (ISBN
9781405155670 (pbk. : alk. paper)
(Number (ISBN
1405155671 (pbk. : alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Tony Wilson
Title Proper by Another Author
1947-
Title Proper
Understanding media users :from theory to practice
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester ;Malden, MA :
Name of Publisher, Distributor, etc.
Wiley-Blackwell,
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
219 p. ;24 cm
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [176]-203) and index
CONTENTS NOTE
Text of Note
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences
TOPICAL NAME USED AS SUBJECT
Entry Element
Mass media --Audiences
LIBRARY OF CONGRESS CLASSIFICATION
Class number
P
96
.
A83
W55
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Wilson, Tony,
