عنوان
پدید آورنده
موضوع
رده
HF 5415 .1265 .C665 2009
HF
5415
.
1265
.
C665
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781599048130
NATIONAL BIBLIOGRAPHY NUMBER
Number
GBA8B9931
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
[edited by] Subir Bandyopadhyay
Title Proper
Contemporary research in e-branding
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey
Name of Publisher, Distributor, etc.
Information Science Reference
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 358 p.: ill.
SERIES
Series Title
Premier reference source
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 313-350) and index
SUMMARY OR ABSTRACT
Text of Note
"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.
TOPICAL NAME USED AS SUBJECT
Entry Element
Internet marketing
Entry Element
Branding (Marketing)
Entry Element
Communication in marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
1265
.
C665
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Bandyopadhyay, Subir
Dates
1958-
Relator Code
editor
