عنوان
پدید آورنده
موضوع
رده
HF 5827.95 .C35 2010
HF
5827
.
95
.
C35
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780470442555
NATIONAL BIBLIOGRAPHY NUMBER
Number
GBA999294
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Idil Miriam Cakim
Subsequent Statement of Responsibility
author
Title Proper by Another Author
1974-
Title Proper
Implementing word of mouth marketing: online strategies to identify influencers, craft stories, and draw customers
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, NJ
Name of Publisher, Distributor, etc.
John Wiley
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 204 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.
TOPICAL NAME USED AS SUBJECT
Entry Element
Word-of-mouth advertising
Entry Element
Telemarketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5827
.
95
.
C35
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Cakim, Idil Miriam
