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عنوان
Retail marketing and branding: a definitive guide to maximizing ROI
پدید آورنده
Jesko Perrey and Dennis Spillecke
موضوع
Branding (Marketing),Brand name products,Retail trade
رده
HF
5415
.
1255
.
P47
2011
کتابخانه
Library of Faculty of Entrepreneurship University of Tehran
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
61119237
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780470979662
(Number (ISBN
0470979666
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Jesko Perrey and Dennis Spillecke
Subsequent Statement of Responsibility
author
Title Proper
Retail marketing and branding: a definitive guide to maximizing ROI
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester
Name of Publisher, Distributor, etc.
John Wiley
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 300 p.: ill., maps
GENERAL NOTES
Text of Note
tekcaj. liater"--kooB & seirtsudni remusnoc no "sevitcepsreP
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index
TOPICAL NAME USED AS SUBJECT
Entry Element
Branding (Marketing)
Entry Element
Brand name products
Entry Element
Retail trade
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
1255
.
P47
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Perrey, Jesko
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Spillecke, Dennis
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