عنوان
پدید آورنده
موضوع
رده
HF 5415.13 .K68 2009
HF
5415
.
13
.
K68
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780137131846
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Philip Kotler, Kevin Lane Keller
Subsequent Statement of Responsibility
author
Title Proper
A framework for marketing management
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Jersey
Name of Publisher, Distributor, etc.
Pearson edition international
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
384 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
Text of Note
Glossary
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing -- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
K68
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Kotler, Philip
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Keller, Kevin Lane
Dates
1956-
