عنوان
پدید آورنده
موضوع
رده
TS 170 .P758 2012
TS
170
.
P758
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780813823973
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat
Title Proper
Product innovation toolbox: a field guide to consumer understanding and research
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester
Name of Publisher, Distributor, etc.
Wiley-Blackwell
Date of Publication, Distribution, etc.
2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 392 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
New products
Entry Element
Consumer behavior
Entry Element
Marketing research
LIBRARY OF CONGRESS CLASSIFICATION
Class number
TS
170
.
P758
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Paredes, Maria Dulce
Entry Element
Lopetcharat, Kannapon
Entry Element
Beckley, Jacqueline H.
Relator Code
editor
Relator Code
editor
Relator Code
editor
