عنوان
پدید آورنده
موضوع
رده
HF 5415.123 .S54 2007
HF
5415
.
123
.
S54
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0324408080
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Terence A. Shimp
Subsequent Statement of Responsibility
author
Title Proper
Integrated marketing communications in advertising and promotion
EDITION STATEMENT
Edition Statement
7th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Mason
Name of Publisher, Distributor, etc.
Thomson/South-Western
Date of Publication, Distribution, etc.
2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 629 p.: col. ill.
SERIES
Series Title
International student edition
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical refrences and indexes
Text of Note
Glossray
TOPICAL NAME USED AS SUBJECT
Entry Element
Communication in marketing
Entry Element
Sales promotion
Entry Element
Advertising
Entry Element
Direct marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
123
.
S54
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Shimp, Terence A.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Shimp, Terence A.
Relator Code
author
