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عنوان
Strategic marketing problems: cases and comments
پدید آورنده
Roger A. Kerin, Robert A. Peterson
موضوع
Marketing -- Decision making,Marketing -- Management
رده
HF
5415
.
135
.
K47
2010
کتابخانه
Library of Faculty of Entrepreneurship University of Tehran
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
61119237
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780132465496
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Roger A. Kerin, Robert A. Peterson
Subsequent Statement of Responsibility
author
Title Proper
Strategic marketing problems: cases and comments
EDITION STATEMENT
Edition Statement
12th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
Pearson
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 708 p.: ill., maps
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes
Text of Note
Glossary
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing -- Decision making
Entry Element
Marketing -- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
135
.
K47
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Kerin, Roger A.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Peterson, Robert A.
Dates
1944-
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