عنوان
پدید آورنده
موضوع
رده
HF 5415.15 .R544 2012
HF
5415
.
15
.
R544
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415665193
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Rik Riezebos and Jaap van der Grinten
Subsequent Statement of Responsibility
author
Title Proper by Another Author
1960-
Title Proper
Positioning the brand: an inside-out approach
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Routledge/Taylor and Francis
Date of Publication, Distribution, etc.
2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 191 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [177]-180) and indexes
TOPICAL NAME USED AS SUBJECT
Entry Element
Product management
Entry Element
Brand name products
Entry Element
Branding (Marketing)
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
15
.
R544
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Riezebos, H. J.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Grinten, Jaap van der
