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عنوان
Ethics in marketing: international cases and perspectives
پدید آورنده
written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero
موضوع
Marketing -- Moral and ethical aspects,Marketing -- Case studies
رده
HF
5415
.
M877
2012
کتابخانه
Library of Faculty of Entrepreneurship University of Tehran
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
61119237
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415783521
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero
Subsequent Statement of Responsibility
author
Title Proper by Another Author
1948-
Title Proper
Ethics in marketing: international cases and perspectives
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Routledge/Taylor and Francis
Date of Publication, Distribution, etc.
2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 171 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [156]-169) and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing -- Moral and ethical aspects
Entry Element
Marketing -- Case studies
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
M877
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Murphy, Patrick E.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Laczniak, Eugene R.
Entry Element
Prothero, Andrea
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