عنوان

Sensory marketing: research on the sensuality of products

(Number (ISBN

9781841698892

.Language of Text, Soundtrack etc

لاتين

First Statement of Responsibility

edited by Aradhna Krishna

Title Proper

Sensory marketing: research on the sensuality of products

Place of Publication, Distribution, etc.

New York

Name of Publisher, Distributor, etc.

Routledge

Date of Publication, Distribution, etc.

2010

Specific Material Designation and Extent of Item

xxx, 392 p., [3] p. of plates: ill. (some col.)

Text of Note

مرجع به حساب نمي آيد

Text of Note

Includes bibliographical references and indexes

Text of Note

"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.

Entry Element

Marketing -- Psychological aspects

Entry Element

New products -- Psychological aspects

Entry Element

Sensuality

Entry Element

Senses and sensation

Entry Element

Consumer behavior

Class number

Entry Element

مولف

Entry Element

Krishna, Aradhna

Relator Code

editor