عنوان
پدید آورنده
موضوع
رده
HF 5415.13 .L35 2011
HF
5415
.
13
.
L35
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415553469
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Geoff Lancaster and Lester Massingham
Subsequent Statement of Responsibility
author
Title Proper by Another Author
1938-
Title Proper
Essentials of marketing management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Routledge/Taylor and Francis
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 524 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing -- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
L35
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Lancaster, Geoffrey
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Massingham, Lester
