عنوان
پدید آورنده
موضوع
رده
HF5823 .W455 2009
HF5823
.
W455
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780132224154
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising :principles and practice /Sandra Moriarty, Nancy Mitchell, William Wells.
EDITION STATEMENT
Edition Statement
8th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J. :
Name of Publisher, Distributor, etc.
Pearson Prentice Hall,
Date of Publication, Distribution, etc.
c2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
p. cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Foundations -- Introduction to advertising -- Advertising's role in marketing -- Advertising and society -- Planning and strategy -- How advertising works -- The consumer audience -- Strategic research -- Strategic planning -- Effective advertising media -- Print and out-of-home media -- Broadcast media -- Interactive and alternative media -- Media planning and buying -- Effective advertising messages -- The creative side and message strategy -- Copywriting -- Design and production -- Integration and evaluation -- Direct response -- Sales promotion, events, and sponsorships -- Public relations -- Special advertising situations -- Evaluation of effectiveness -- Glossary -- Credits -- Notes -- Index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
.
W455
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Moriarty, Sandra E. (Sandra Ernst)
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Mitchell, Nancy,
Entry Element
Wells, William
Dates
1950-
Dates
1926-
