عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781847200075
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
edited by Bernd H. Schmitt, David L. Rogers
Title Proper
Handbook on brand and experience management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cheltenham, UK
Name of Publisher, Distributor, etc.
Edward Elgar
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 315 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Brand name products -- Management
Entry Element
Branding (Marketing)
OTHER CLASS NUMBERS
Class number
HF
5415
.
13
.
H347
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Schmitt, Bernd
Entry Element
Rogers, David L.
Dates
1970-
Relator Code
editor
Relator Code
editor
