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عنوان
Boomer marketing: selling to a recession resistant market
پدید آورنده
Ian Chaston
موضوع
Market segmentation -- United States,Target marketing -- United States,Middle-aged consumers -- United States,Baby boom generation -- United States
رده
HF
5415
.
127
.
C53
2009
کتابخانه
Library of Faculty of Entrepreneurship University of Tehran
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
61119237
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415489638
NATIONAL BIBLIOGRAPHY NUMBER
Number
GBA930195
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Ian Chaston
Subsequent Statement of Responsibility
author
Title Proper
Boomer marketing: selling to a recession resistant market
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Routledge
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 265 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Market segmentation -- United States
Entry Element
Target marketing -- United States
Entry Element
Middle-aged consumers -- United States
Entry Element
Baby boom generation -- United States
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
127
.
C53
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Chaston, Ian
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