Information communication technologies and emerging business strategies
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA
Name of Publisher, Distributor, etc.
Idea Group
Date of Publication, Distribution, etc.
2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 316 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.