عنوان
پدید آورنده
موضوع
رده
HF 5415.5 .M86 2006
HF
5415
.
5
.
M86
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470016345
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
J.A. Murphy ... [et al.]
Title Proper
Converting customer value: from retention to profit
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester
Name of Publisher, Distributor, etc.
John Wiley
Date of Publication, Distribution, etc.
2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 388 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [373]-380) and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Customer relations -- Management
Entry Element
Business planning
Entry Element
Relationship marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
5
.
M86
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Murphy, John A.
Dates
1948-
