عنوان
پدید آورنده
موضوع
رده
HF 5821 .O34 2006
HF
5821
.
O34
2006
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Title Proper
Advertising and integrated brand promotion
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Date of Publication, Distribution, etc.
2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xlviii, 781 p. : ill. (some col.), ports
SERIES
Series Title
International student edition
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising
Entry Element
Advertising media planning
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5821
.
O34
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
O'Guinn, Thomas C.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Semenik, Richard J.
Entry Element
Allen, Chris T.
