عنوان
پدید آورنده
موضوع
رده
HT 325 .K 65 2006
HT
325
.
K
65
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
075067945X (pbk. : alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Bonita M. Kolb.
Title Proper
Tourism Marketing for cities and towns :using branding and events to attract tourism /
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Amsterdam ;Boston :
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann,
Date of Publication, Distribution, etc.
c2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 310 p. ;22 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
TOPICAL NAME USED AS SUBJECT
Entry Element
City promotion.
Entry Element
Tourism--Marketing.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HT
325
.
K
65
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Kolb, Bonita M.
