عنوان
پدید آورنده
موضوع
رده
HF5415 .A74 2009
HF5415
.
A74
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-0-470-74302-7 (cloth)
(Number (ISBN
0470743026 (cloth)
NATIONAL BIBLIOGRAPHY NUMBER
Number
GBA904286
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Chris Arnold
Title Proper
Ethical marketing and the new consumer
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester, U.K. :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 272 p. :ill. ;21 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing--Moral and ethical aspects.
Entry Element
New Age consumers.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
A74
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Arnold, Chris.
