عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780131676602
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
William Wells ...[et al.].
Title Proper
Advertising : principles and effective IMC practice
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Singapore
Name of Publisher, Distributor, etc.
Prentice Hall
Date of Publication, Distribution, etc.
2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxiii, 650 p. : col. ill. ; 28 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
TOPICAL NAME USED AS SUBJECT
Entry Element
MARKETING - ADVERTISING
LIBRARY OF CONGRESS CLASSIFICATION
Class number
G
3701
.
A3
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Moriarty, Sandra.
Entry Element
Burnett, John.
Entry Element
Lwin, May.
