عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-0-07-340476-9
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
J. Paul Peter, Jerry C. Olson
Subsequent Statement of Responsibility
author
Title Proper
Consumer behavior & marketing strategy
Parallel Title Proper
Consumer behavior and marketing strategy
EDITION STATEMENT
Edition Statement
9th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw-Hill Irwin
Date of Publication, Distribution, etc.
c2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 554 p. :ill. ; 27 cm
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumer behavior
Entry Element
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
3
.
P4
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Peter, J. Paul
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Olson, Jerry C
Dates
1944-
