عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415873574
(Number (ISBN
9780415873581
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
edited by Lynn R. Kahle, Angeline G. Close
Title Proper
Consumer behavior knowledge for effective sports and event marketing
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Psychology Press
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxiv,314 p.24 cm
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumer behavior
Entry Element
Sports--Marketing
Entry Element
Special events -- Marketing
Entry Element
Communication in marketing.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
32
.
C6
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
عنوان
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Close, Angeline.
Entry Element
Kahle, Lynn R.
