عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415453295 (hard copy : alk. paper)
(Number (ISBN
0415453291 (hard copy : alk. paper)
(Number (ISBN
9780415453301 (paper copy : alk. paper)
(Number (ISBN
0415453305 (paper copy : alk. paper)
(Number (ISBN
9780203893036 (electronic copy)
(Number (ISBN
0203893034 (electronic copy)
NATIONAL BIBLIOGRAPHY NUMBER
Number
GBA856526
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper by Another Author
1952 -
Title Proper
Marketing the sports organisation :building networks and relationships /Alain Ferrand and Scott McCarthy.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;New York :
Name of Publisher, Distributor, etc.
Routledge
Date of Publication, Distribution, etc.
2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 297 p. :ill. ;25 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [281]-286) and index.
CONTENTS NOTE
Text of Note
Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
TOPICAL NAME USED AS SUBJECT
Entry Element
Sports--Societies, etc.--Marketing.
Entry Element
Sports administration
Entry Element
Relationship marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GV
716
.
F473
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Ferrand, Alain
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
McCarthy, Scott,
Dates
1958-
