عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780136107064 (casebound : alk. paper)
(Number (ISBN
0136107060 (casebound : alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic marketing problems :cases and comments /Roger A. Kerin, Robert A. Peterson.
EDITION STATEMENT
Edition Statement
12th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Prentice Hall
Date of Publication, Distribution, etc.
c2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi,708p. cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing--Decision making
Entry Element
Marketing--Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
135
.
K47
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Kerin, Roger A.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Peterson, Robert A.
Dates
1944-
