عنوان

Advertising creative: strategy, copy, design

(Number (ISBN

978-1-4522-0363-8

.Language of Text, Soundtrack etc

لاتين

.Language of Text, Soundtrack etc

انگليسي

First Statement of Responsibility

Tom Altstiel, Jean Grow

Subsequent Statement of Responsibility

author

Title Proper

Advertising creative: strategy, copy, design

Edition Statement

3rd edition

Place of Publication, Distribution, etc.

London

Name of Publisher, Distributor, etc.

Sage

Date of Publication, Distribution, etc.

2013

Specific Material Designation and Extent of Item

xxii, 420 p.: ills., (some color) ;28 cm

Text of Note

مرجع به حساب نمي آيد

Text of Note

Includes bibliographical references (p. 395 - 410) and index

Text of Note

Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving -- Exercises -- Notes -- Appendix

Entry Element

Advertising

Class number

Entry Element

مولف

Relator Code

Altstiel, Tom

Entry Element

Grow, Jean