عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780324599312
(Number (ISBN
0324591098
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Introduction To Marketing /Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
EDITION STATEMENT
Edition Statement
10e.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Mason, Ohio :
Name of Publisher, Distributor, etc.
South-Western Cengage Learning,
Date of Publication, Distribution, etc.
c2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 708 p. :col. ill. ;29 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 672-687) and indexes.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing
Entry Element
Marketing--Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
L2624
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Lamb, Charles W.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Hair, Joseph F.
Entry Element
McDaniel, Carl D.
