عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-0-415-85617-1
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Alan Charlesworth
Subsequent Statement of Responsibility
author
Title Proper by Another Author
1956-
Title Proper
An introduction to social media marketing
EDITION STATEMENT
Edition Statement
First Edition
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Routledge, Taylor & Francis Group
Date of Publication, Distribution, etc.
2015
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 228 p.; 25 cm
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
Although the Internet has had a massive impact on both society and business, it is the public’s adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren’t "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners’ understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it’s supported by the author’s excellent website, with a continually updated blog, further cases, and examples of good and bad prac
TOPICAL NAME USED AS SUBJECT
Entry Element
Internet marketing
Entry Element
Online social networks -- Economic aspects
Entry Element
Social media -- Economic aspects
Entry Element
BUSINESS & ECONOMICS / General
Entry Element
BUSINESS & ECONOMICS / Marketing / General
Entry Element
BUSINESS & ECONOMICS / Marketing / Direct
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
1265
.
C4
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Charlesworth, Alan
