Burger cultures: McDonaldization and de-McDonaldization in Croatia and the U.S
General Material Designation
[Thesis]
Subsequent Statement of Responsibility
;supervisor: Agger, Ben
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
The University of Texas at Arlington: United States -- Texas
Date of Publication, Distribution, etc.
: 2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
82 Pages
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
M.A.
SUMMARY OR ABSTRACT
Text of Note
The primary goal of this thesis is to contribute to critical/ social theory through food theory by examining the interactions between local (i.e., internal food trends) and delocalization/ globalization, which are external food trends in Croatia and the United States. I argue, the globalization process is visible in Croatian's adoption of processed foods and fast-food experiences, while the localization in the United States is observable in the re-creation of local, organic, and slower food practices. Subsets of Croatians are embarking on a path of monoculturalism, and conversely, subgroups in the United States are deconstructing and resisting the one common global food culture. I begin my thesis in the country where McDonaldization commenced, taking the reader through a journey of localization to globalization and back to local, examining both the positive and negative consequences of these societal changes. Then a historical synopsis of Croatia's turbulent political past provides rudimentary understanding of the once Socialist country's modest beginnings. Lastly, the de-McDonaldizing effects on America's irrational food system are discussed, as well as implications for both Croatia and the United States.