عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
T886
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The tactic of the weak: A critical analysis of feminine persuasion in Taiwan
General Material Designation
[Thesis]
Subsequent Statement of Responsibility
;supervisor: Munoz, Kristine L.
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
The University of Iowa: United States -- Iowa
Date of Publication, Distribution, etc.
: 2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
262 Pages
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
Ph.D.
SUMMARY OR ABSTRACT
Text of Note
This dissertation connects the study of media discourses of gender in East Asia with how globalization influences consumption of popular culture. It explores the ways in which femininity is framed in different layers of discourse through a speech act called " sajiao ," a native term in Mandarin for persuasive talk that generally means to talk or behave like a child for persuasive purposes . This ethnographic study of feminine persuasion includes data from everyday communication and from interactions among online communities. The media texts and fieldwork data are compared to reveal how the dominant ideology that all women have to express femininity in the form of babyish cuteness influences native speakers' understanding of the speech act among Mandarin speakers in Taiwan. This dissertation introduces the issues of sajiao and the relation to gender, culture, and communication. I analyze the sajiao performance conducted by female entertainers in Taiwan, the sajiao discourse in the newspaper, and the discussion about sajiao on TV. These data are compared with the daily practice of sajiao . I describe who does sajiao , how people sajiao , when sajiao happens, and why people sajiao . By detailing the sequential procedure of sajiao , I explore the persuasive dimensions and its cultural implications in the Taiwanese context. In addition, a comparison of sajiao practices between Taipei and Shanghai is offered. In conclusion, I explain why this project is critical and how it contributes to both the interpretive and the cultural studies traditions. Some limitations of this research and its potential development for communication studies in general are discussed.
TOPICAL NAME USED AS SUBJECT
Communication
Language
Mass communications
Gender studies
UNCONTROLLED SUBJECT TERMS
Subject Term
Language
Subject Term
literature and linguistics
Subject Term
Social sciences
Subject Term
Communication and the arts
Subject Term
Feminine persuasion
Subject Term
Taiwan
Subject Term
China
Subject Term
Media discourse
Subject Term
Globalization
Subject Term
Popular culture
Subject Term
Sajiao
PERSONAL NAME - PRIMARY RESPONSIBILITY
Yueh, Hsin-I
PERSONAL NAME - SECONDARY RESPONSIBILITY
Munoz, Kristine L., supervisor
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
TL886.pdf
Link text
لببیلبیلبیلیب
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TL
254359
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