عنوان

Media programming

Qualification

(pbk.)

(Number (ISBN

0534636896

Country Code

IR

Number

784

.Language of Text, Soundtrack etc

انگلیسی

Country of publication

IR

Title Proper

Media programming

General Material Designation

[Book]

Other Title Information

strategies and practices

First Statement of Responsibility

/ Susan Tyler Eastman

Subsequent Statement of Responsibility

; Douglas A. Ferguson

Edition Statement

7th ed.

Place of Publication, Distribution, etc.

Australia ;Belmont, CA

Name of Publisher, Distributor, etc.

: Thomson/Wadsworth,

Date of Publication, Distribution, etc.

, [2005], c2006.

Specific Material Designation and Extent of Item

xiii, 465 p.

Other Physical Details

: , ill. , 24 cm.

Text of Note

Rev. ed. of: Broadcast/cable/web programming. 6th ed. c2002.

Text of Note

Includes bibliographical references (p. 435-441) and index.

Text of Note

Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.

Text of Note

This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.

Television programs, Planning

Radio programs, Planning

Cable television, Planning

Number

Class number

Book number

Eastman, Susan Tyler.

Ferguson, Douglas A

Eastman, Susan Tyler.Broadcast/cable/web programming.6th ed.c2002

Country

ایران

Agency

National Center for Globalization Studies

Date of Transaction

20130217

Date and Hour of Consultation and Access

51099-2850.pdf

old catalog

BL

249320

1

a

Y