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عنوان
Strategic marketing problems: cases and comments
پدید آورنده
Roger A, Kerin,Robert A. Peterson
موضوع
Marketing - decision making - case studies,Marketing - management - case studies
رده
HF
،
5415
,.
135
،.
K47
،
1990
کتابخانه
Central Library and Information Center of Shahed University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
51214110
-
021
English Book
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic marketing problems: cases and comments
First Statement of Responsibility
Roger A, Kerin
First Statement of Responsibility
Robert A. Peterson
EDITION STATEMENT
Subsequent Statement of Responsibility
5th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
Allyn and Bacon
Date of Publication, Distribution, etc.
1990
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 732 P.: ill., tables, diagres
GENERAL NOTES
Text of Note
Title
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographies
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing - decision making - case studies
Entry Element
Marketing - management - case studies
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Book number
5415
,.
135
Classification Record Number
.
K47
1990
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Kerin, Roger A.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Peterson, Robert A.
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