عنوان
پدید آورنده
موضوع
رده
HC110،.C6,E35
HC110
،.
C6
,
E35
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
3719
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behaviour
General Material Designation
[Book]
Other Title Information
:selected readings
First Statement of Responsibility
/ edited by A. S. C. Ehrenberg and F. G. Pyatt
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
[Harmondsworth, Eng.]
Date of Publication, Distribution, etc.
, [1971].
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
384 p.
SERIES
Series Title
(Penguin modern management readings)
Series Title
(Penguin education, X183)
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography: p. 371-372.
CONTENTS NOTE
Text of Note
Regularities of behaviour, by A.S.C. Ehrenberg.--Brand-loyalty, by G.H. Brown.--Socio-economic factors, by R.E. Frank.--Market segmentation, by D. Yankelovich.--Mass-media, by J.M. Agostini.--Some coherent patterns, by A.S.C. Ehrenberg.--Indirect measurement, by M. Haire.--Brand images, by T. Joyce.--Motivation, by W. Alderson.--Advertising, by T. Joyce.--The analysis of demand, by F.G. Pyatt.--The growth of ownership, by D.A. Brown, S.F. Buck and F.G. Pyatt.--A dynamic theory, by R. Stone and D.A. Rowe.--Attitudes and expectations, by G. Katona.--A review, by R. Ferber.--Aggregated time-series, by R. Stone, J.A.C. Brown and D.A. Rowe.--Disaggregated demand, by A.S. Goldberger and M.L. Lee.--Goods aren't goods, by K.J. Lancaster.
TOPICAL NAME USED AS SUBJECT
Consumer behavior - United States
DEWEY DECIMAL CLASSIFICATION
Number
658
.
834
08
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HC110
Book number
.
C6
,
E35
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ehrenberg, A. S. C.,comp.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Pyatt, F. Graham,joint comp
ORIGINATING SOURCE
Country
ایران
Agency
Central Library and Documentation Center
old catalog
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BL
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