Creating the canon : the integral role of writing in archaeology -- Learning from others : archaeological writers past and present -- Readership determines form : for whom are we writing? -- Turning data into text : images of the past -- The process of writing : 10 percent inspiration, 90 percent perspiration -- Visual explanation : pictures that should talk -- Pleasing everyone : writing for different types of publication -- Publishers, editors and referees : devils incarnate or guardian angels? -- The publication process : creating a quality product -- The aftermath : reviewers and readers.