v. 1. Amazon.com: Jeff Bezos. American Express: Henry Wells. AOL/Time-Warner: Ted Turner, Steve Case. Apple Computer: Steve Jobs, Steve Wozniak. Avon Products Inc.: Andrea Jung. Ben and Jerry's: Bennet R. Cohen, Jerry Greenfield. Boeing: William E. Boeing, Phil Condit. Coca-Cola Enterprises Inc.: Carl H. Ware. Daimler Chrysler: Dr. Dieter Zetsche, Lee Iacocca. Dell Computer Corp.: Michael Dell. Eastman Kodak: George Eastman. Eddie Bauer Inc.: Eddie Bauer. Famous Amos Chocolate Chip Cookie Co.: Wally Amos. FedEx: Fredrick W. Smith. Ford Motor Company: Henry Ford, Jacques Nasser, William Clay Ford -- v. 2. The Gap: Donald Fisher. General Electric: Jack Welch. General Motors: G. Richard Wagoner Jr., John F. Smith Jr. Hallmark: J.C. Hall, Irvine O. Hockaday. Harpo Productions: Oprah Winfrey. Hershey Foods: Milton Hershey. Hewlett-Packard: David Packard. Home Depot: Arthur Blank, Bernie Marcus. The Kellogg Company: W.K. Kellogg. Kmart: S.S. Kresge, Harry Cunningham. Levi Strauss: Levi Strauss, Haas Family. L.L. Bean Inc.: Leon L. Bean. Lucent Technologies: Patricia F. Russo, Alexander Graham Bell. Martha Stewart Living Omnimedi: Martha Stewart. McDonald's: Ray Kroc -- v. 3. Microsoft: Bill Gates. Motown Records: Berry Gordy Jr. Netscape Communications Corp: Marc Andreeson. Nike: Philip Knight. Pepsico Inc.: Donald M. Kendall, Herman W. Lay. Proctor