Marketing engineering: computer -assisted marketing analysis and planning
First Statement of Responsibility
/ Gary L. Lilien, Arvind Rangaswamy
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper saddle River, N. J.
Name of Publisher, Distributor, etc.
: Prentic Hall
Date of Publication, Distribution, etc.
, 2003 = 1382.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv، ۵۱۸ ص.
Other Physical Details
مصور
GENERAL NOTES
Text of Note
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.