عنوان
پدید آورنده
موضوع
رده
HF5415.2 .V35 1987
HF5415
.
2
.
V35
1987
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
M76-2289
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Dictionary of marketing research
First Statement of Responsibility
/ Jack J. R Van Minden
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago
Name of Publisher, Distributor, etc.
: St. James press
Date of Publication, Distribution, etc.
, 1987.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
200 p.
Other Physical Details
illus, tables
CONTENTS NOTE
Text of Note
Marketing and media - Ancillary sciences - psychology - statistics - Research methodology and theory - Research practice - types of research - Appendices: checklist for marketing researchers. code of conduct of the Industrial Marketing Research Association and the Marketing Research society (U. K). Icc/ E. S. O. M. A. R. international code of marketing and social research practice the AMA marketing research code of ethics
TOPICAL NAME USED AS SUBJECT
Marketing research - Dictionaries
Marketing - Dictionaries
DEWEY DECIMAL CLASSIFICATION
Number
658
830321
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
V35
1987
PERSONAL NAME - PRIMARY RESPONSIBILITY
Van Minden, Jack J. R
old cataloging
