عنوان

Advertising cultures /

شابک

1474214347

شابک

1845206207

شابک

9781474214346

شابک

9781845206208

شابک اشتباه

1859736734

شابک اشتباه

1859736785

شابک اشتباه

9781859736739

شابک اشتباه

9781859736784

شماره

b798338

عنوان اصلي

Advertising cultures /

نام عام مواد

[Book]

نام نخستين پديدآور

edited by Timothy deWaal Malefyt and Brian Moeran.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

BERG,

تاریخ نشرو بخش و غیره

2003.

نام خاص و کميت اثر

1 online resource (xiii, 220 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes index.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba.

بدون عنوان

0

متن يادداشت

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audi.

متن يادداشت

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

عنوان

Advertising cultures.

شماره استاندارد بين المللي کتاب و موسيقي

9781859736739

موضوع مستند نشده

Advertising agencies.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Agences de publicité

موضوع مستند نشده

Publicité

موضوع مستند نشده

Advertising agencies.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Antropologische aspecten.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Advertising & Promotion.

موضوع مستند نشده

Etnografie.

موضوع مستند نشده

Reclame-industrie.

موضوع مستند نشده

BUS-- 002000

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Malefyt, Timothy Dwight deWaal.

مستند نام اشخاص تاييد نشده

Moeran, Brian,1944-

تاريخ عمليات

20201207105540.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y