عنوان

Place branding :

شابک

0230230733

شابک

9780230230736

شماره

b763192

عنوان اصلي

Place branding :

نام عام مواد

[Book]

ساير اطلاعات عنواني

glocal, virtual and physical identities, constructed, imagined and experienced /

نام نخستين پديدآور

Robert Govers and Frank Go.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

2009.

تاریخ نشرو بخش و غیره

©2009

نام خاص و کميت اثر

xiv, 324 pages :

ساير جزييات

illustrations, maps ;

ابعاد

25 cm

متن يادداشت

Includes bibliographical references (pages 290-308) and indexes.

متن يادداشت

The origins of place branding -- Immediate discipline -- Strategic place branding elements -- Signature case Dubai : brand strategy -- Case Zeeland (The Netherlands) : place identity research -- Case Flanders (Belgium) : place identity research -- Place brand performance elements -- Signature case Dubai : projected image research -- Mini case Zeeland (The Netherlands) : place experience -- Place brand satisfaction elements -- Case the Netherlands : perceived image research -- Signature case Dubai : perceived image research -- The 3-gap place branding model -- Signature case Dubai : reseach conclusions -- How to build strong place brands that bridge gaps.

بدون عنوان

0

متن يادداشت

"How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding."--Publisher's website.

موضوع مستند نشده

Place marketing-- United Arab Emirates-- Dubai, Case studies.

موضوع مستند نشده

Place marketing.

موضوع مستند نشده

Tourism-- Marketing.

موضوع مستند نشده

Tourism-- United Arab Emirates-- Dubai, Case studies.

موضوع مستند نشده

Markenartikel.

موضوع مستند نشده

Place marketing.

موضوع مستند نشده

Standortmarketing.

موضوع مستند نشده

Tourism-- Marketing.

موضوع مستند نشده

Tourism.

موضوع مستند نشده

United Arab Emirates, Dubai.

بدون عنوان

7

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Govers, Robert

مستند نام اشخاص تاييد نشده

Go, Frank M.

تاريخ عمليات

20201204224218.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y