عنوان

Leisure marketing :

شابک

008047893X

شابک

075065550X

شابک

1136387811

شابک

1136387854

شابک

1136387862

شابک

1138173444

شابک

1423719689

شابک

9780080478937

شابک

9780750655507

شابک

9781136387814

شابک

9781136387852

شابک

9781136387869

شابک

9781138173446

شابک

9781423719687

شماره

b757891

عنوان اصلي

Leisure marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a global perspective /

نام نخستين پديدآور

Susan Horner, John Swarbrooke.

محل نشرو پخش و غیره

Oxford :

نام ناشر، پخش کننده و غيره

Elsevier Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

2005.

نام خاص و کميت اثر

1 online resource (412 pages) :

ساير جزييات

charts

متن يادداشت

Includes bibliographical references (pages 398-403) and index.

متن يادداشت

Part one: Introduction -- What is leisure?; What is marketing?; Part two: Leisure and marketing concepts -- The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix -- Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing.

بدون عنوان

0

متن يادداشت

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport.

منبع سفارش / آدرس اشتراک

Elsevier Science & Technology

شماره انبار

95350:95349

عنوان

Leisure marketing.

شماره استاندارد بين المللي کتاب و موسيقي

075065550X

موضوع مستند نشده

Leisure industry-- Marketing.

موضوع مستند نشده

Loisirs-- Industrie-- Marketing.

موضوع مستند نشده

CRAFTS & HOBBIES-- General.

موضوع مستند نشده

Leisure industry-- Marketing.

موضوع مستند نشده

Performing Arts.

موضوع مستند نشده

CRA-- 000000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Horner, Susan.

مستند نام اشخاص تاييد نشده

Swarbrooke, John.

تاريخ عمليات

20201204180006.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y